The latest Weekly Cloud Trends, here at Hentsu, convey a sense of substantial progress when it comes to investments in cloud computing. Major corporations are pouring large pieces of their capital into cloud technology, and cloud-based businesses. This is particularly the case on the current banking, financial services, and hedge fund front.

Why Capital Markets Must Embrace Change and The Cloud

According to FT’s story, major companies such as HSBC, Goldman Sachs, and Deutsche Bank (in addition to others) are expanding their agreements with big cloud providers. Investments are now speeding up and the market is changing to befit the current economic landscape. As we have reported back in July, Google has partnerships with Goldman Sachs and Deutsche Bank. In fact, it was recently noted that “the drive to go digital will only intensify following the pandemic, which means that everything from market data to legal agreements to risk management is ripe for disruption. Many, if not all of these activities will be underpinned by cloud technology, which in turn opens the door to a whole range of data services, AI, distributed ledger technology, digital services, and many more. To take full advantage of such technologies, the great capital markets cloud migration needs to begin now.” Continue reading at Forbes.

IBM CEO Arvind Krishna Wants to Completely Transform His Organization

IBM is, once again, confirms its plan to shift the company’s well-known strategy for the upcoming business year. During an interview with CNBC Evolve summit, IBM CEO Arvind Krishna revealed his intentions to concentrate on “transforming his organization.” The goal is to create a hybrid cloud management vendor, moving forward. In short, this indicates that IBM “instead of trying to primarily sell its own infrastructure or software services — although it will continue to do that — it will concentrate on leveraging Red Hat, the company it bought for $34 billion in 2018, to help customers manage their hybrid environments regardless of location. That could be on-prem or it could be with any of the public cloud providers or anything in between.” Discover more at TechCrunch.

Amazon to Invest $2.8 Billion to Build its Second Data Center in India

Cloud giant Amazon uncovered the info that it intends to invest approximately $2.8 billion into setting up a new AWS Cloud region in India. Word is “The investment will allow Amazon to launch an AWS Cloud region in Hyderabad by mid-2022, said K. T. Rama Rao, Minister for Information Technology, Electronics & Communications, Municipal Administration and Urban Development and Industries & Commerce Departments, Government of Telangana. The new AWS Asia Region will be Amazon’s second infrastructure region in India, Amazon said in a press release. It did not disclose the size of the investment.” “The new AWS Asia Pacific (Hyderabad) Region will enable even more developers, start-ups, and enterprises as well as government, education, and non-profit organizations to run their applications and serve end-users from data centers located in India,” the e-commerce giant said. “Businesses in India are embracing cloud computing to reduce costs, increase agility, and enable rapid innovation to meet the needs of billions of customers in India and abroad,” adds Peter DeSantis, senior vice president of Global Infrastructure and Customer Support, AWS. Read on.


Date(s) - 01/01/1970
12:00 AM - 12:00 AM


600 5th ave. NY, NY
Organizing and streamlining cloud-based workflows and business operations can get chaotic at times. Both Microsoft’s and Amazon’s cloud computing platforms are equipped with a variety of cloud optimization tools and services, as part of Azure and AWS suites. We have selected some of the most frequently used tooling to help you analyze, manage, and monitor cloud performance. In addition, these handy tools allow you to establish a reliable methodology for cloud cost optimization. You can also implement standardized processes, efficiently right-size your deployments and more. Mastering the tools you see below will speed up your cloud adoption journey, as you optimize for better ROI and harvest the significant benefits of public cloud.

7 Key Best Practices for Cloud Cost Optimization

Before we get into specific cloud tools, here is a quick overview of some of the best practices for cloud cost optimization:
  1. The first step to effective cloud optimization, in general, can be done through automation – utilizing powerful cloud deployment tools such as Terraform and effective containerization via Kubernetes and Docker.
  2. Pinpointing and addressing idle resources (right-sizing the computing services before migration).
  3. Managing cost variables for long-term cloud commitment: like RIs (Reserved Instances), upfront payment, storage types, and so on.
  4. Leverage and rely on Spot Instances to keep an eye on AWS or Azure spend.
  5. Utilizing heatmaps helps with your overall cloud cost optimization.
  6. Rely on the auto-scaling nature of the cloud to reduce costs and design workloads by switching off resources that are not needed.
  7. Save time and reduce operating expenses by utilizing powerful serverless computing services such as AWS Lambda.
Before we take a deep dive into cloud cost optimization tools, you may want to have a look at how financial services and hedge funds can tackle Cloud Cost Management and Return on Investment (ROI).

AWS Cost Explorer

With the Cost Explorer, you can access and look at costs, as well as ROI for Amazon services. Utilizing this tool gives you data and relevant info for the previous 13 months. You will be able to plan any future investments and budgets effectively. Another useful option is to customize views. As a result, it is easier to pinpoint areas where improvement is needed. Cost Explorer also provides an API that lets you access the data via your analytics tools. The tool also features daily and monthly granularity, which is another vital component for effective planning. Learn more about AWS Cost Explorer.

AWS Budgets

AWS Budgets is fairly similar to Cost Explorer, although it remains yet another helpful tool that gives you a chance to implement and analyze budgets for Amazon services. When the budget is reached or surpassed, you will get an email or message via the Simple Notification Service. Connecting your budget to specific data points is very straightforward, and you also get fast access to vital data such as data usage or the number of instances. Learn more about AWS Budgets.

Amazon CloudWatch

When it comes to cloud cost optimization, there are numerous tools that are very handy. Amazon CloudWatch is one of them. With it, you can set alarms for a huge assortment of metrics and data from Amazon services. It is frequently used to keep an eye on EC2 instances. You can choose to get an alarm or notification regarding the utilization of the EC2 instance. If it goes below a certain percentage, you will know about it instantly. This means you can see if the instance is underused, and take action to right-size the instance or combine workloads. Learn more about Amazon CloudWatch.

AWS Trusted Advisor

AWS Trusted Advisor offers help for users and best practices regarding various Amazon services. It features automated suggestions on four crucial optimization factors that are free of charge: Service Limits Check, Security Groups, IAM Use Check, and MFA on Root Account Check. Essentially, all these optimization factors help you keep an eye on reserved instance optimization and lease expiration, low utilization of EC2 instances, idle load balancers, underutilized Amazon Redshift clusters, and more. The Service Limits Check, for example, lets you know if you are utilizing over 80% of your allocation resources like EC2 instances and EBS volumes. Learn more about AWS Trusted Advisor.

Azure Advisor

Similar to the AWS suite, Azure also includes its own advisor tool. This way you can optimize Azure cloud resources. The general goal is to improve aspects such as performance, availability, security, and cost. Think of Azure Advisor as a personalized cloud consultant that allows you to scan resource usage and configuration. There are over 100 custom-tailored recommendations specific to your Azure cloud optimizations. The tool helps you optimize Azure deployments fast and easy, in addition to offering detailed guidance on relevant actions. Learn more about Azure Advisor.

Azure Architecture Center

Cloud architecture is a unique and complex process. With Azure Architecture Center you will unlock an assortment of free guides to organizational and architectural best practices for optimizing workloads. It also makes it easier to design a fresh workload for the cloud or migrate an existing workload from on-prem to public. Microsoft has also thrown in various helpful features such as cloud adoption frameworks, application architecture guides, and reference architectures. Learn more about Azure Architecture Center.

Azure Pricing Calculator

Microsoft’s Azure Pricing Calculator is an elegant and simple, web-based tool for getting quick prices. You receive estimated costs for diverse Azure products and features, including Azure Kubernetes Service (AKS), Azure Functions, Azure App Service, Azure Batch, Service Fabric, Container Instances, Virtual Machines (VMs), and more. As you figure out overall costs across all used Azure services and make all the necessary calculations, you will be able to establish a concise and detailed plan around your cloud expenses. Learn more about Azure Pricing Calculator.

Microsoft Test Tool for VMs

The MS Azure cloud platform bestows users with a dynamic ecosystem. If you aim for optimizing costs you should also properly optimizing your VMs. Growing your cloud-powered business from there on is easier thanks to the Microsoft Certification Test Tool for Azure Certified Virtual Machines (VMs). MS offers an application that tests your VM, which verifies how efficiently it runs in Azure. It carries out an assessment of compliance to technical requirements. After the tests are completed, the results can be submitted to MS. They will then make the proper classification, making you Azure Certified. Learn more about Microsoft Certification Test Tool for VMs.

Other Useful Cloud Monitoring and Cloud Cost Optimization Tools

Remember, each tool listed above was designed to simplify your journey. Using these cloud optimization tools, and cloud enablement tools is going to make for a more efficient cloud adoption process as well. In this instance, you can also consider Tagging. Having a solid resource tagging strategy helps with tools such as AWS Cost Explorer and provides multiple dimensions to better understand the cloud spend. You focus on the price of the production environment, VDIs, and so on. Bear in mind, that apart from the ones we have listed, there is a range of third-party cloud optimization and cloud cost optimization tools out there, including the following:
  • Zabbix
  • Weavescope
  • Zenoss Zenpack
We are mindful of the complexity of cloud adoption and cloud management. If you are still having trouble with cloud optimization, cost optimization, and cloud management, feel free to reach out to us.


Date(s) - 01/01/1970
12:00 AM - 12:00 AM


600 5th ave. NY, NY
As the world economy braces itself for the end of a rather turbulent year, there is a growing concern as to how major corporations are handling energy consumption. Various reports are indicating the importance of why these companies need to focus on being as eco-friendly as possible. Discover more fresh news from the tech and cloud computing scene, in our latest Weekly Cloud Trends.

The Carbon Footprint of AI and Cloud Computing

Many are beginning to question the energy spend of the market's biggest cloud providers. The question is pointed at certain companies while keeping AI (Artificial Intelligence) technology, and cloud computing in the crosshairs. The good news is that both AI and cloud continue to deliver valuable solutions to the climate crisis. Nonetheless, reports are coming in that "AI systems and cloud computing will need to clean up their own energy bills." Contrary to this particular report, most of the top cloud providers have already made gigantic efforts to ensure that their tech and systems remain green - as we have reported back in May 2020. Read more at

Microsoft Partners with Satellite Providers for Mobile Cloud Computing

Last week we reported that leading cloud industry players, Microsoft has launched a portable data center, created to bring cloud computing to remote environments. Now the news is official as MS, partners with satellite providers "to help bring cloud computing to remote locations via its new modular data center." Word is that "Partnerships with satellite providers like Space X and SES Networks will provide modular data centers with broadband connectivity through Space X's Starlink and SES Networks 03B internet satellites. In the event of a network disruption, traffic will automatically be moved to a backup satellite connection so essential services can continue to run. Along with its satellite partners, Microsoft has also launched its Azure Space initiative to highlight Azure as a key provider of storage, connectivity, and cloud computing to the space industry." The data center can also be utilized as a kind of mobile command center for humanitarian assistance, mineral exploration, and military missions. Read the official scoop at Yahoo Finance.

Cloud Computing in Automotive Market 2020, Stats

The story of cloud market growth continues, as key companies in the industry mark a jump in global cloud Computing in the automotive market. This, of course, refers to Amazon Web Services, Microsoft Azure, and Google Cloud Platform, as the leading players. Here's the story: "The report is mindfully designed and presented to deliver an all-inclusive version of the detailed market study and analytical review. The report takes note of multiple parameters such as region-wise developments with country-specific developments, besides highlighting dominant trends that tend to incur high-potential growth spurt in global Cloud Computing in the Automotive market." Grab the full report here.


Date(s) - 01/01/1970
12:00 AM - 12:00 AM


600 5th ave. NY, NY
Cloud cost management is not simply an operational concern. It requires detailed analysis, budget planning, and above all the right strategy. One of the solutions is to embrace public cloud, which means you are accepting a modern methodology and a new business strategy. Success on that front entails agile collaboration across various areas including governance, architecture, operations, and, of course, finance.

Global Market Cloud Statistics in 2020

Worldwide statistics show public cloud global growth. In addition to that, the period between January 2020 and April 2020 marks an increase in the usage of enterprise cloud services both in Government (45%) and in Financial Services (36%). Meanwhile, 2020 cloud adoption statistics show that 74% of Financial Services strongly believe that cloud computing gives their businesses a competitive advantage.

Cloud Cost Management and Return on Investment (ROI)

Over the years, financial services firms and asset managers have strived to achieve unique business goals while staying ahead of the curve. Even with immediate, quantifiable financial benefits of cloud implementation, companies still struggle to maintain ROI. Why does this happen? The primary reason is being unprepared and the tendency to overspend. The best solution is to keep a close eye on cloud costs and manage your cloud spend to ensure a healthy ROI. Top cloud providers like Microsoft Azure and Amazon Web Services (AWS) bestow their clients with native tools for cloud cost management. These tools unlock effective ways to optimize and monitor cloud costs. Rightsizing or removing idle resources makes it easier to zero in on what is profitable. Utilizing these tools companies can slash costs without disrupting workload performance.

Switching to OpEx With Caution

This is something we have touched on in the past, especially when talking about refactoring legacy applications. As companies make the switch from CAPEX (Capital Expenditure) to OPEX (Operational Expenditure), things can change rapidly. Businesses pay only for the resources that are used when they are used. So, yes, logically, the switch makes sense, which is why OPEX is becoming a cloud adoption trend. Smaller companies usually make the transition quickly. Large scale enterprises, however, are more cautious when it comes to cloud services. Eager to jump on the cloud, they turn to private cloud services, which traditionally involve higher expenses and long-term commitment. These companies need to process and run lots of data, so they wind up overprovisioning and large OPEX costs that are not within the intended budget. That is why caution is advised before any resource consumptions spin out of control. Learn more about cloud adoption missteps.

Optimizing Cost with Granularity

Even though OPEX is the way to go for most businesses, some concerns linger. How can large businesses remain vigilant when it comes to resources, compute power, and cloud cost in general? Easy – with granularity. The public cloud usually leads to a more granular approach. The optimization of services and having costs managed can refurbish financial business operations to a more auditable workflow. You also can segment your data management according to business requirements: trading team, dev team, and other business units.

Smooth and Painless Upgrades

With cloud-managed services or public cloud in general, companies frequently reap the benefits early on. Once your business has fully moved to cloud infrastructure, maintenance, and upgrades can be built around a refined system of automation, with the least or even no disruption to end-users. The best part is that the bulk of these changes can be incorporated seamlessly within the cloud platforms offerings at no additional cost.

Technical Staff, IT Governance and Innovation

Technical professionals devoted to complex IT operations and cloud management are not easy to come by. Their role also changes significantly towards more of IT governance and architecture skills. One of the priorities is to refine the cloud consumption process. Teams should be responsible for their own consumed cloud resource and services, but they need to be supplied with resources to forecast and manage costs on their own. The other key role for your technical staff is to be the cloud evangelist, always pushing the internal technologies towards the next level of innovation of cloud services. Both of these roles are complex operations and relying on an expert cloud managed services provider can help modernize your applications and move the entire firm towards a healthier ROI. Your business becomes more cost-effective and your staff can continue enhancing the core business.

Cloud Assessment and Takeaways

Cloud adoption has become an essential component of business growth in 2020. Moving to the cloud is a difficult decision though. Whether this is the right thing for your company is another matter entirely. Cloud assessment can be an extremely challenging process and that is something Hentsu experts can help you with. The cloud market is always changing, always evolving, so keep your finger on any news and developments by checking our Weekly Cloud Trends, and other relevant blog posts. Feel free to reach out to our cloud solutions and cloud engineering team, if you have any questions.


Date(s) - 01/01/1970
12:00 AM - 12:00 AM


600 5th ave. NY, NY
For the past few months, we have been gathering vital data related to the cloud space. Before you dive into the latest news from the cloud tech scene, feel free to discover the latest statistics in public cloud usage, enterprise cloud adoption tendencies, and more.

Cloud Infrastructure Revenue Grows 33% this Quarter to Almost $33B

The latest market data shows significant revenue growth for cloud infrastructure. The news is certainly expected, given how many businesses and users are making the switch to the cloud. TechCrunch has the word that Amazon, Microsoft, and Google “all reported their numbers and, as expected, the news was good, with Synergy Research reporting revenue growth of 33% year over year, up to almost $33 billion for the quarter.” Again, this comes as no surprise, especially considering how many businesses have been relying on the power of the public cloud during the ongoing COVID-19 crisis. Read more at TechCrunch.

The 5 Biggest Cloud Computing Trends In 2021

That’s right, we are still keeping an eye on cloud computing. This time around, Forbes singles out some of the biggest cloud computing trends projected for 2021. The multi-cloud approach is already being hailed as one of the main factors to break down the barriers between providers. In addition, AI (Artificial Intelligence) is going to improve the efficiency and speed of cloud computing. Continue reading here. Check out more cloud computing trends, as well as the latest trends in Financial Services.

Microsoft Made a Portable Data Center in a Box

This is something you do not see every day. A while back, Microsoft created a data center. Not just any data center. It is a portable data center designed to bring cloud computing to remote environments. Word is: “The modular data center is essentially a big box of servers, designed for places where it’s difficult to supply reliable cloud connectivity. Microsoft is partnering with satellite operators for connectivity, allowing this Azure Modular Datacenter (MDC) to be used as a mobile command center, in humanitarian assistance, or even military missions. “Around the world, there are significant cloud computing and storage needs in areas with adverse conditions, where low communication, disrupted network availability and limited access to specialized infrastructure would have previously prevented taking advantage of cloud computing,” says Bill Karagounis, manager of Microsoft’s Azure Global Industry Sovereign Solutions. “The MDC solves this by bringing Azure to these environments, providing datacenter scale compute resources closest to where they’re needed.” Discover more at Verge.


Date(s) - 01/01/1970
12:00 AM - 12:00 AM


600 5th ave. NY, NY